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Florence
Tuscany, Italy

From: Alexia Berlanda | On: 17.03.2020
Details of the ice rink
Weeks: ca. 13

Length: ~ 400 m
Width: ~ 5 m
“Do you think it’s possible to build up a 400 m long ice rink downtown in Florence? Maybe around a small lake and a fountain?
Can we run the ice rink until the end of February with more than 25 degrees outside temperature?” asked the Moruzzi family.
“Yes, we can!” says Lorenzo Bonato!
Sometimes nice projects need to start from a crazy idea!
About the city Florence
Florence, the capital of Tuscany – is located almost in the centre of the Italian peninsula. The city is a magnet for tourists during the whole year. Especially from Easter to the end of September it seems to be flooded with visitors from all over the world. The centro storico, the historic old town, the Uffizi, but also hip fashion shops and old manufactures in wood gilding and copper engraving are just parts that form the fascination of this city.

Objectives of the common project
  • set up an ice rink of more than 1600m2
  • create a leading customer experience on ice for tourists and residents
  • entertain customers with shows and events as well as an enchanted food and beverage station

Why with Intercom Dr. Leitner?
Technology
  • adaption to the existing floor situation with different levels of height
  • 4 days of installation time
  • plug & play solution with ice resurfacing machine
  • possibility to reduce energy costs with ICEMASTER®
“I was really concerned about this project as it was the first-time experience on ice. And the team of Intercom Dr. Leitner performed over the limit.” says Davide Moruzzi.

Marketing
  • coaching about the whole project
  • training for the staff about making people happy on ice
“I was told that I am going to play in the Champions League of ice rinks in Europe, I did not believe! After the first week of operation I only can say ‘Thank you for the big support I have received”, Davide Moruzzi.

#leadingcustomerexperienceonice
  • oval ice rink with a skateway
  • skating around a small lake with fountain
  • guaranteed ice quality in a Mediterranean city like Florence with +25°C and more
  • remote control & monitoring of the system with ICEMASTER®

What’s the technical approach?
  • ICEMASTER®
  • plug & play installation
  • biological Glycol
  • LEITice system

Future Plans
“We will bring the project back for next winter-season. For sure, with some extraordinary news, when my daughter came the first time on this project, I cannot describe the happiness she had on the Florence Ice Village.” Davide Moruzzi

Want to know more about ICEMASTER®? Click here to get more details.
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